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The Tipping Point: How Little Things Can Make a Big Difference (2000)

by Malcolm Gladwell

Other authors: See the other authors section.

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21,248323181 (3.83)227
Business. Sociology. Nonfiction. HTML:

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." â??Michael Lewis… (more)

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» See also 227 mentions

English (314)  Italian (1)  Portuguese (Brazil) (1)  Spanish (1)  Danish (1)  Dutch (1)  Catalan (1)  Swedish (1)  German (1)  All languages (322)
Showing 1-5 of 314 (next | show all)
Sociologisch werkje. Heel vlot leesbaar, niets wereldschokkends tegengekomen. Ontspannend, opfrissend. ( )
  Ekster_Alven | Sep 25, 2023 |
An interesting book about how small things can cause big things to happen. While Gladwell’s theories and anecdotes are interesting, they are really dated by when the book was written, the early 2000s. Because of that, there is no mention of probably the most impactful phenomenon of our time regarding change: social media. I would like to see Gladwell update the book with an edition that includes that. ( )
  FormerEnglishTeacher | Sep 4, 2023 |
I loved it when I first read it. Many of the ideas in all the Gladwell books have been debunked in the replication crisis. RIP. A master of persuasive writing. Shame it's all nonsense. ( )
  Altercari | Jul 5, 2023 |
This was a best-seller so long ago that it doesn't use the word "epicentre" anywhere, and it even comes with a blurb from Bill Clinton (remember him?) on the back. Oddly, the quoted comment doesn't give any direct indication that Clinton has ever read the book — or encourages us to do so: He describes it as "that now-famous book that everybody is reading". Maybe the publisher is taking Gladwell's arguments literally, and considers Clinton as the kind of influencer who could nudge us into a purchase simply by telling us that everyone else is reading it...?

What Gladwell describes, at a very superficial level and without any kind of scientific analysis, is how outcomes in fields like marketing, public health, and social behaviour can be determined by rather small-scale inputs, as long as they are applied in exactly the right place. Which is probably something we all knew already. It's all presented quite charmingly, in the form of case-studies written in the best New Yorker style (frame the chapter with your big story, interrupting it with subsidiary pieces of evidence, identify an engaging representative person for each bit of the story, scatter in a few subjective elements...). So it's very readable, but it all leaves you with that vaguely unsatisfied feeling that you always get from books on pop psychology or business. A good disposable book for a shortish train journey. ( )
1 vote thorold | May 23, 2023 |
In this book, Malcolm Gladwell explores the concept of the "tipping point", that moment when an idea, a product or a mode of behaviour becomes suddenly - and sometimes spectacularly - successful. Gladwell identifies three elements which he believes are necessary for this to happen : (i) influential individuals who "spread the word" (what he calls "the law of the few") (ii) an attractiveness intrinsic in the "message" or idea (its "stickiness") (iii) the environment or "context" which can, in subtle and effective ways, lead to a "tipping point". Gladwell then delves into each of these three elements, illustrating them with several examples and anecdotes taken from the fields of social psychology, history, economics and anthropology.

This is not the book I'd generally read. However, it was given to me as a Christmas present (together with another two Gladwell books) and I surprised myself by eagerly lapping it up in a couple of days. Are Gladwell's theories "verifiable"? I honestly don't know, and there might be other writers out there who hold very different views. However, the book's arguments are certainly laid out lucidly and convincingly. And Gladwell does know how to tell a good story, making what could have been a dry, theoretical book really "stick". ( )
  JosephCamilleri | Feb 21, 2023 |
Showing 1-5 of 314 (next | show all)
I wish Malcolm Gladwell had chosen to use his considerable skills as a journalist to describe more examples of actual tipping points. In reaching instead for theory, he reaches well beyond where he, or anyone else, can safely travel.
 
What Mr. Gladwell has to say is instructive. If he hasn't got all the answers, he certainly offers a fresh way of looking at the problems.
 
Gladwell's narrative voice is so chummy and seductive, it's easy to get drawn into his worldview.
 
But still: $1 million ... Here's a tip: Don't believe the hype.
 
The Tipping Point: How Little Things Can Make a Big Difference is both interesting and engaging. It is a medicine chest of a book, full of seemingly unrelated concoctions, each available for strategic application to manipulate the equilibrium.
 

» Add other authors (4 possible)

Author nameRoleType of authorWork?Status
Gladwell, MalcolmAuthorprimary authorall editionsconfirmed
Gladwell, MalcolmNarratorsecondary authorsome editionsconfirmed
Sandin, GunnarTranslatorsecondary authorsome editionsconfirmed
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To my parents,
Joyce and Graham Gladwell
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For Hush Puppies -- the classic American brushed-suede shoes with lightweight crepe sole -- the Tipping Point came somewhere between late 1994 and early 1995.
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(Click to show. Warning: May contain spoilers.)
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Business. Sociology. Nonfiction. HTML:

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." â??Michael Lewis

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Book description
Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference was filled with essential bits of information. How did Hush Puppies become popular? Why did Paul Revere’s ride become of historical importance in the American colonies? How did crime decrease in New York City in the 1990s? Why was there a problem with the suicide epidemic in Micronesia? What accounted for the success of Sesame Street? And why was it that smoking was such a problem among American youths?
Gladwell showed how connectors, mavens, and salesmen were able to play a major role in these developments. But before that could happen, he felt that word-of-mouth had to play an important part. This was when information passed from one individual to others had to reach a critical mass. This phenomenon the author likened to an epidemic that people usually think about when talking about diseases. However, he saw literal analogies when referring to how social causes, advertisements, and movements would begin to catch afire.
Gladwell argued that it only would take a well-positioned connector like Paul Revere to spread the news about the British invasion. A maven was knowledgeable and keen on providing advice to consumers who knew him. Many of these notable individuals were specialists of many sorts. Then, it would take a salesman who was usually an opinion leader to influence customers to buy a product, or to follow his recommendations. The author also discussed what was the optimum size of a company for it to work efficiently. Its workforce had to be no more than 150 strong. If it became larger than this number it would be time to start a new branch.
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Hachette Book Group

5 editions of this book were published by Hachette Book Group.

Editions: 0316346624, 0316316962, 1586217453, 1570427933, 1600240054

 

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